Knights of Efficiency

In the 2011 "cargo space meets cyberspace" print ad for the Toyota Prius V, there's a fake rocker and some fake album covers, including one for "Knights of Efficiency." It's not clear, but based on the lightning bolt behind the rocker and the same bolt on the album cover for this bands otherwise boring album cover, let's say the dude with the guitar, band jacket, headband and top hat a la Slash is from Knights of Efficiency.

The ad was done by Serial Cuts, a Madrid-based studio, and commissioned by well-known advertising firm Saatchi & Saatchi LA.

External Links

• http://www.ba-reps.com/blog/serial-cut-toyota-prius/
• Video of the making of the ads