Gory Bateson

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Rock musician best known for his hit early 1980s song "Just Keep Spreadin the Love." He first came to fame as lead singer and guitarist of The Ethnogs, a rock band that, during its 1960s-1980s lifespan, scored such top-40 hits as "Train to Purgatory" and "Eatin Alive by Love." They reformed in 2007 for a reunion tour, then broke up again. His YouTube channel has tons of his solo work.

Or maybe he's really Nick Trujillo, a Sacramento State professor studying internet alter egos for his next ethnography. (Hence "Ethnogs"--get it?)