From the movie Hustle & Flow (2005). Small time Memphis pimp and drug dealer (Terrence Howard) who desperately wants to become a rapper. He assembles a motley crew to back him: Key (Anthony Anderson), Shelby (DJ Qualls), and whore Shug (Taraji P. Henson) on backup vocals. DJay hopes to get his old childhood friend Skinny Black (real rapper Ludacris), now a rap superstar, to listen to his demo tape.
See also Skinny Black.